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A business might post a variety of different types of content on YouTube, depending on their goals and target audience. Some common types of content that businesses post on YouTube include:

Product demonstrations or tutorials

Product demonstrations or tutorials on YouTube are videos that show people using a product or service and explain how it works. These types of videos are often created by the manufacturer of the product or by someone who is knowledgeable about it, and they are typically intended to help viewers understand the features and benefits of the product. They may also include tips for using the product or troubleshooting common problems. Product demonstrations or tutorials can be a useful tool for customers who are considering purchasing a product, as they can help them learn more about how the product works and make an informed decision.

Customer testimonials or reviews

Customer testimonials or reviews on YouTube are videos or audio recordings of customers sharing their experience with a product or service. These can be useful for potential customers who are considering making a purchase, as they provide a real-world perspective on the product or service from someone who has already used it. Testimonials or reviews on YouTube can take many different forms, from a simple video of a customer talking about their experience to a more structured review with specific points about the product or service. Some companies may even create videos featuring customers who have had particularly positive experiences with their products, in order to showcase the benefits of the product and encourage others to purchase it.

Behind-the-scenes footage or interviews with company employees

These videos that give viewers a glimpse into the inner workings of a company. These types of videos can be interesting to watch, as they provide insight into what goes on behind the scenes at the company and can give viewers a better understanding of the company’s culture and values. Behind-the-scenes footage might show the company’s offices, employees at work, or the production process for a product. Interviews with employees can be more focused, with a specific employee discussing their role at the company and what they do on a day-to-day basis. These types of videos can be a useful marketing tool for companies, as they can help to humanize the brand and give potential customers a sense of what it might be like to work with the company.

Animated explainer videos

Videos that use animation to explain a product, concept, or idea. These types of videos are often short and to the point, and they use simple, easy-to-understand language and visuals to explain complex ideas in a way that is engaging and easy to follow. Animated explainer videos are commonly used by companies to explain their products or services, as they can be a more engaging and effective way to communicate information than text or static images alone. They can also be used to explain abstract concepts or ideas, such as scientific theories or historical events, in a way that is both informative and entertaining.


Live streams of events or product launches
Live streams of events or product launches on YouTube are videos that are broadcast live over the internet, allowing viewers to watch the event as it happens in real time. These types of videos are typically used to showcase events or product launches that are of interest to a wide audience, such as concerts, conferences, or the unveiling of a new product. Live streams can be a great way for companies to engage with their audience and generate excitement around a product or event. They can also be a useful marketing tool, as they allow companies to share information about their products or events with a large audience in a dynamic and interactive way.

Promotional videos for new products or services

These videos may include information about the features and benefits of the product or service, as well as testimonials from satisfied customers or demonstrations of the product in action. Promotional videos are often used as part of a company’s marketing strategy, and they can be a powerful way to generate interest in a new product or service and encourage potential customers to make a purchase. Promotional videos on YouTube can be a valuable resource for customers who are interested in learning more about a company’s products or services, as they provide detailed information in an engaging and easy-to-understand format.

Overall, the goal of a business posting on YouTube is typically to engage with their audience, promote their brand, and drive traffic and sales. Contact our team today to build your YouTube channel.