Plain guides for local businesses.
Three short guides on the things that decide whether a customer picks you or the business next door: your Google listing, your reviews and what your audit score is really telling you. Written by me, no jargon, free to download. You don't need to give me your email.
Pick the one that matches your problem.
Google Business Profile Checklist
Your Google listing
A tick-box walk through your Google listing, from claiming it to the ten-minute monthly check. Covers the name, categories, hours, photos, services and the mistakes that get listings suspended.
Best for: Any local business that wants to show up properly on Google Search and Maps.
Download the PDFReview Request Scripts
Reviews
Copy-and-paste wording for asking in person, by text, by email and on a printed card, plus reply templates for happy, unhappy and unfair reviews. Starts with the rules that keep your listing safe.
Best for: Any business with happy customers and not enough reviews.
Download the PDFWhat Your Audit Score Means
The free audit
Read your free audit report without a translator. Explains each of the checks, what a low or high score does and does not mean, and the order I would fix things in.
Best for: Anyone who has run the free audit, or is about to.
Download the PDFThese guides are general information based on the published guidelines of the platforms they mention, and those guidelines change. Nothing in them is a promise of rankings, calls or sales, and none of it is legal advice. If a menu looks different on your screen, search for the setting by name.
Start with the free audit.
Find out what's costing your business customers online. It takes a couple of minutes and the score is free.