Storm season leads
don't wait till morning.
After a hail event, every homeowner in your area is calling roofers at the same time. The ones who respond in minutes get the job. Yours go to voicemail, and by the time you call back, they've already signed with someone else.
Speed wins the job.
Slow response loses it.
Roofing is one of the most competitive trades for lead response time. Here's what's leaking revenue every week.
After a hail event you get 30 calls in a day. You can't respond to all of them while you're already managing active jobs. The ones who don't hear back book a competitor.
You send a quote and hope for the best. No follow-up sequence means the homeowner forgets, gets distracted, or signs with whoever followed up first. That's your revenue walking out.
Leads who aren't ready right now need a nurture sequence to stay warm. Without one, they forget you exist and Google a competitor when the time comes.
Your competitors have 200+ Google reviews and you have 18. Happy customers just don't post on their own. That review gap is costing you organic leads every single week.
Homeowners notice roof damage on weekends and evenings. They fill out your web form and hear nothing until Monday morning — if they haven't already booked someone else.
Leads live in your head, your texts, and a few sticky notes. You don't know how many open estimates you have, which ones are hot, or which ones need a nudge today.
What changes when
the system runs itself.
Here's the real difference between a roofing company running on hustle versus one running on automation.
- Storm lead calls, gets voicemail, books a competitor
- Estimate sent — zero follow-up until you remember
- "Call me in spring" lead forgets you by March
- Job finishes — no review request, no referral ask
- After-hours web form sits until Monday
- No idea which leads are hot or how many are open
- Every missed call gets an AI text within 60 seconds
- 5-touch follow-up sequence runs on every estimate
- Long-term nurture keeps you top-of-mind all winter
- Review request fires automatically after every job
- Web leads get an instant reply any time of day
- Full pipeline in GHL — every lead has a status
Six systems.
All running while you're on a roof.
Everything is configured in GoHighLevel — the most complete automation platform available. I handle the entire build. You get access, a walkthrough, and a system that works from day one.
Every new web form submission and missed call triggers an automated AI text within 60 seconds. "Hey, we got your message — what's going on with your roof?" keeps the lead warm before anyone else can swoop in.
A 5-touch text and email sequence runs automatically on every sent estimate over 7 days. Persistent, professional, and zero effort on your end. The estimate either converts or opts out — nothing just disappears.
Leads who aren't ready yet get tagged into a seasonal nurture sequence. They hear from you in the fall, before spring, and when storm season hits — so you're the first name they think of when they're ready to move.
Every completed job triggers a review request text with a direct Google link. One tap for the homeowner, one more five-star review for you. Your review count climbs without you doing anything.
A clean booking page tied to your real calendar. Homeowners schedule their own inspection, get a confirmation, and receive an automated reminder. No back-and-forth calls to book a time.
Every lead organized by stage — new inquiry, estimate sent, follow-up in progress, booked, complete. You see exactly where everything stands at a glance. Nothing falls through the cracks again.
Built in a week.
Running on its own after.
You don't need to learn software or manage a system. I build it, walk you through it, and it runs.
30 minutes. We talk through how leads come in, what your current follow-up looks like, and where jobs are slipping. I map out the build on the call.
GHL setup, all automations, follow-up sequences, booking page, review requests, pipeline — configured specifically for a roofing company. You don't touch anything during the build.
Live walkthrough of every automation and message. You see it all before it goes live. We adjust anything that doesn't feel right for your business or your voice.
We flip the switch. Leads start getting instant responses. Estimates get followed up automatically. Reviews start coming in. The system runs in the background.
Full access to your GHL account with a handoff guide. You own the system. I stay available for questions — most clients need an hour of support total after launch.
One setup fee.
One monthly platform cost.
Pick the tier that fits where your business is today. Most roofing companies start with Growth and never need to upgrade.
- ✓ Missed call text-back
- ✓ Basic lead follow-up
- ✓ Google review automation
- ✓ GHL CRM access
- ✓ Handoff guide included
- ✓ Everything in Starter
- ✓ Estimate follow-up sequences
- ✓ Long-term nurture campaigns
- ✓ Online inspection booking
- ✓ Full GHL pipeline CRM
- ✓ Live walkthrough + handoff
- ✓ Everything in Growth
- ✓ Ranked.ai SEO setup
- ✓ Google Business optimization
- ✓ Local search ranking work
- ✓ Monthly SEO reporting
- ✓ Priority support
Not sure which tier fits? Book a $250/hr strategy session — that fee comes off your setup cost if you proceed.